Fischer Software offers a full range of marketing services. Not only can we create a great site for you (or upgrated an existing one so that it becomes great), we can also drive traffic to your site bringing you business. Some of the services we offer:

  • Seach Engine Optimization (SEO)

    Perhaps the most important -- and inexpensive -- strategy is to rank high using preferred keywords for "organic" searches (as opposed to paid ads). The content of your site is important - and we know how to modify it to maximize your ranking and we can make it very easy to modify your content using the PowerUp widget.

    We continually optimize for the best indexing. We even tweak the content to make the site attractive for robots. We show you how to write and rewrite content using actionable keywords/phrases that will trigger an interest in the viewer (or the search engines) to further examine your site.

    Finally we will determine what keywords are important to you and will focus on those.

  • Link Building

    Link building is a core marketing function. When other sites link to you your visibility and influence grows. We know how to get other sites to link to you. We know the kind of content that others like to link to and how to get people to see this content.

    Actively promoting your site to other publishers (sites) who will see value in your content can be an on-going process.

  • List Building

    List building is another core marketing function. Fact: It is hard to find people who need your product. Once we get potential users to our site (through SEO and Link Building) it is essential to gather some information from them. We place a form on your site that allows visitors to tell you about their need(s) and give you information about them.

    A visitor’s imminent need is number one in the information we gather. We give you the tools to respond immediately.

    We store the email and contact information.

    We know how to prevent spammers from putting hundreds (or thousands) of records in your database. This is important because spammers can destroy your productivity.

  • Email Marketing

    We can show you how to purchase or generate an email list to market to. Note: the effectiveness of email marketing in recent years has been dropping (due primarily to spammers). These days "cold" email marketing is typically not very effective - and can even be counterproductive giving you a bad reputation. If you are not careful you can pay money and extend effort and accomplish nothing except hurting your reputation. Nonetheless, *occasionally* it makes sense. We know when it makes sense and can navigate the tricky practical and legal issues. In most cases we suggest only emailing people who have explicitly given you their address and using a tool such as constant contact.

  • Permission Marketing

    A list derived from the email capture on your site will build a list of potential buyers and help you discern who is a lead and who is not. You can begin to "lead nurture." Generally this is a far better method than "cold" email marketing.

  • Social Media Marketing

    Social Media marketing is very important today! And we know how to do it right. Facebook. Twitter. Linked IN. Blogging. MySpace. As of this writing (March 12, 2012) MySpace is undergoing a bit of a renaissance. They have recently released a new music player that is getting great reviews. If you are in the music or entertainment industry we would highly recommend a MySpace page at this time. The point here? We are always on top of the latest trends.

  • Website performance monitoring using Quantcast and Google Analyitics

    Performance monitoring enables you to understand what makes your audience distinctive (perhaps across your product lines and throughout your funnel). Learn the difference between visitors and converters as well as demographics, interests and web media consumption habits.

    Quantcast’s comprehensive Internet visibility, unique data asset and machine learning mean that you understand, holistically, what makes your best customers tick. With this capability, we score every prospective consumer on the web so you can reach only those that are a good match

  • Content Creation

    Quantcast’s comprehensive Internet visibility, unique data asset and machine learning mean that you understand, holistically, what makes your best customers tick. With this capability, we score every prospective consumer on the web so you can reach only those that are a good match